FINEX Psychometric Profiling is an analytics and personalization tool that enables financial institutions to achieve a new type of insight into their customers. It helps financial institutions to accurately predict their customers’ personality traits via their digital banking footprint. It also provides tools for personalized marketing, customer communication,
Improve marketing ROI
by tailoring advertisements to customer’s personalities, values and beliefs
Improve customer segmentation
by predicting lifestyle choices, financial and consumer preferences driven by personality traits
Increase customer satisfaction
by tailoring the digital bankinguser experience to customer’s personality
Improve credit scoring
even if no credit or financial history is available
and digital banking experience − all tailored based on each customer’s personality profile.
FINEX Psychometric Profiling can be seamlessly integrated to third-party banking solutions, including online and mobile banking applications.
FINEX’s Psychometric Profiling utilizes data from the
customer’s digital banking footprint for customer profiling, such as:
Online and mobile banking behavior patterns
Preferences and settings
And much more