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Psycometric profiling

Psychometrics Help Banks Deliver Outstanding Digital Banking Experience

As consumer expectations towards their digital user experience are increasing, banks are striving to provide outstanding customer experience on their online and mobile banking channels. According to Gartner, 89% of companies will primarily compete on the customer experience they provide, and banks are not an exception.

Apple - Digital Banking

Apple Watch: What’s in store for Digital Banking from Smartwatch Industry

Recently, during a discussion with a bank representative from one of the banks working with my company, I was asked how the Apple Watch would impact digital banking, and whether banks should invest in wearables and smartwatch banking apps.